Welcome to J&L Jewelers

Handcrafted Elegance at it’s Best!

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From stunning engagement rings to durable watches, every piece of jewelry has a story to tell. At J & L Jewelers in Roswell, NM, our store is full of one of a kind pieces, waiting for their stories to begin.

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We are a local, independent, family owned business with 34 years of experience in jewelry repair, custom designs, superior engraving services, and personal customer care. Our knowledgeable and experienced staff is always on hand to assist you with any questions you may have. We take the time to talk with each customer personally to understand your specific jewelry needs. Customer service is a top priority in our business, and customer’s satisfaction is what we strive for.

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Our large showroom is full of one of a kind pieces, sure to please every taste. We make it our mission to listen to our customers and provide them with the style they have been searching for. Whether you’re looking for that perfect gift for a loved one, or something special for yourself, we can provide you with a beautiful piece to fit any budget.

With the newest technology in jewelry custom designs, we can create that perfect piece of jewelry with your own personal flair. With decades of experience in the jewelry business, we have the skills necessary to assist every customer with their jewelry selection and repair needs.


Our Team

Jackie Sappington

Owner and Head Jeweler

Teresa McCreary

Assistant Manager, Jeweler, and Designer

Judy Smyth

Watch Repairs and Engraver

Carrie Graham

Bookkeeper and Customer Service


To learn more about our comprehensive services, feel free to give us a call or stop in and see us today. We can’t wait to see what you’ll find!